Women’s Basketball Is Building the Blueprint for Growing Women’s College Sports as a Business

Youth sports are the foundation of tomorrow’s women’s sports fans. Discover how engaging young athletes, tapping into the youth sports market, and creating affordable, family-friendly experiences can grow loyalty and support for women’s college sports.

Social media is a game-changer for women’s sports, offering a powerful platform to grow visibility and build awareness—especially when TV coverage falls short.

Women’s sports deserve more than borrowed branding. Learn how athletic departments can build an authentic, standout identity for their women’s programs by aligning values, elevating athlete voices, and capturing content through a female-first lens.

Learn how storytelling, Instagram engagement, youth community events, ticketing strategies, and sponsor partnerships can boost fan loyalty and revenue.

When athletic departments treat women’s sports as a business — by building fanbases, defining brand identities, and activating partnerships — they open new revenue streams.

As women’s sports continue to break attendance records, drive viewership, and generate real cultural momentum, one thing is clear: they’re not just “coming up” they’re already here…If we want women’s sports to grow, they need brand identities that reflect their own stories, audiences, and value.

Brands looking to make a meaningful impact and connect with passionate, growing audiences have a powerful opportunity in women’s college sports. One of the most effective—and authentic—ways to do this is by sponsoring tickets to women’s games and giving them directly to youth sports athletes, especially girl

The momentum around women’s sports is real, record-breaking viewership, sold-out arenas, and growing recognition for female athletes. But here’s the truth: sustainable growth doesn’t happen by accident. It takes all of us showing up in small, intentional ways. Whether you're part of an athletic department, a business owner, a coach, or just a fan, you have the power to help build the future of women’s college sports.

For years, women’s sports were viewed as a passion project, a charitable effort to achieve equity in athletics. But today’s women’s sports fans aren’t just showing up for the cause. They bring influence, spending power, and loyalty, and they’re ready to drive real business results.

The NIL era is forcing colleges to treat women’s sports like a business. Empty arenas cost money, and fans are ready to support programs that invest in growth. Here’s how to start building yours.

Ready to build the future of women’s college sports?
Women’s Sports Xcelerator was built for this moment — to grow visibility, fan engagement, and revenue for women’s programs. If you're ready to stop relying on outdated models and start investing in what’s next, we’re here to help.

Women’s sports aren’t just gaining momentum—they’re showing consistent, explosive growth. For Division I athletic programs, this presents a strategic opportunity to capture untapped revenue, fan engagement, and brand loyalty. The future of women’s sports is being shaped by two powerful generations: Gen Z and Gen Alpha.

Sports have always been part of who I am — first as an athlete, always as a fan, and later through my work building brands at global companies like Gatorade and Life Fitness. I’ve led major campaigns, launched new products, and worked alongside some of the most respected names in sports.