a message from kari mills, the founder of women’s sports xcelerator
Kari Mills, Founder of Women’s Sports Xcelerator
Why We Built Women’s Sports Xcelerator
I started Women’s Sports Xcelerator because I believe that the future of women’s college sports is treating it like a business. We’re seeing packed stadiums, record-breaking viewership, sold-out jerseys, and massive online engagement at the top levels. But too many winning programs still are still left with underwhelming attendance and limited promotion - people are missing out on the best kept secret.
The truth is, if women’s sports are treated like a business, they’ll perform like one. That’s why WSX exists.We work directly with athletic departments to help them grow the visibility, fanbase, and revenue around their women’s programs. This isn’t about one viral moment or one player, it’s about building a long-term foundation that allows women’s sports to thrive on their own terms.
We only focus on women’s college sports — and we mean it.
WSX was built for this era. Women’s basketball is booming. Softball is breaking records. Olympic years are coming. Brands are showing up with real dollars. The question isn’t if women’s sports will grow, it’s who’s going to lead it. We want to partner with the schools, coaches, and ADs who are ready to do this the right way. Not with one-off social media posts or empty slogans — but with real strategies that grow fanbases, tell stories, and bring in revenue.
Let’s build this!
