Generating revenue for women’s college sports requires an updated playbook.
The momentum around women’s sports is real, record-breaking viewership, sold-out arenas, and growing recognition for female athletes. But here’s the truth: sustainable growth doesn’t happen by accident. It takes all of us showing up in small, intentional ways. Whether you're part of an athletic department, a business owner, a coach, or just a fan, you have the power to help build the future of women’s college sports.
If You're in an Athletic Department:
Prioritize storytelling around your athletes and programs.
Invest in outreach strategies that engage students, alumni, families, and local youth programs.
Make attending games a habit, not just a moment. Fill the stands consistently, not only for special promotions.
Reevaluate your ticketing strategy: Women's sports are growing in value, your pricing should reflect that. Selling or giving away low-cost tickets as a default isn’t a growth strategy; it’s charity. When you price tickets in alignment with the product's worth, you send a message: this is valuable. From there, you can build smart promotions that reinforce-not discount—that value.
If You're a Local Brand or Business:
Sponsor a team event and involve your company. Create moments of connection between your brand, the team, and the local community.
Support NIL deals with local female athletes — and promote them.
Buy tickets for local youth programs. Help create fan habits early by getting young athletes in the stands.
Let your community know: you support women’s sports because it’s the future.
If You're a Parent or Coach
Young athletes need to see what's possible.
Take your teams to women’s games.
Watch women’s sports at home and talk about what you see.
Let your athletes dream bigger by showing them role models who look like them.
If You're a Fan (or Want to Be)
This is where the grassroots movement begins.
Buy the ticket.
Bring a friend.
Follow, share, and post about women’s teams and athletes.
Every like, every seat filled, every voice cheering matters.
a Women’s Sports Ticket Is Bigger Than the Game
When you buy a ticket to a women’s college game, you're investing in more than a scoreboard. You’re investing in opportunity, visibility, and community.
You're helping programs grow and stay funded.
You're showing young athletes—especially girls—what leadership and excellence look like.
You're proving to schools, brands, and media companies that there is demand, and that women’s sports are worth promoting at scale.
Women’s games are competitive, entertaining, and electric—but they’re also deeply meaningful. They’re where culture shifts, where new stories are told, and where the future takes shape. Women’s college sports are growing fast, but to build long-term success, we need a community that’s all in. That starts with us. Show up. Speak up. Invest with your time, attention, and support. Because when you back women’s sports, you're not just cheering for a game — you're helping change the game.
Want to grow your women’s programs?
Work with Women’s Sports Xcelerator to drive revenue, build your fanbase, and increase visibility for your athletes.
