Fill the Stands, Build Your Brand: Why Sponsoring Women’s Sports Tickets is a Win-Win
Youth athletes meeting their favorite college softball player at a San Diego State Softball game
Brands looking to make a meaningful impact and connect with passionate, growing audiences have a powerful opportunity in women’s college sports. One of the most effective—and authentic—ways to do this is by sponsoring tickets to women’s games and giving them directly to youth sports athletes, especially girls.
Why does this matter?
Girls drop out of sports at twice the rate of boys by age 14. This isn’t because they lack interest or ability. It’s because they often don’t see themselves reflected in the athletes on the court or field. Without visible role models and access to live games, many girls lose the motivation to stay involved.
By sponsoring tickets and creating experiences where local youth athletes can watch women compete at a high level, your brand is doing more than filling seats—you’re helping keep girls in the game. You're showing them what’s possible and inspiring them to pursue their own athletic dreams.
What does sponsoring tickets look like?
Purchase blocks of tickets to women’s college basketball, volleyball, soccer, or softball games.
Activate your brand with the team, do giveaways, meet-and-greets, or social media content.
Give those tickets away to youth sports teams, especially girls’ teams who will benefit from seeing women role models live.
Document the impact and share the story—show how your brand supports community, equity, and empowerment.
The business case for brands:
Supporting women’s sports isn’t just good for the community—it’s smart business. Here’s why:
Fans of women’s sports are 43% to 67% more likely to buy from brands that support women athletes (Parity & SurveyMonkey, 2024).
Women’s sports broadcasts enjoy 15% longer watch times and 20% higher brand recall, meaning your sponsorship stands out more (Parity Impact Report).
Sponsorships in women’s sports build deep, authentic connections, especially with younger audiences who prioritize diversity, inclusion, and values-driven brands.
Investing in women’s sports is investing in the future
When you buy tickets and activate your brand around women’s sports, you’re not only supporting a growing industry—you’re investing in the next generation of athletes and fans. You’re helping build sustainable fanbases, grow revenue streams, and create a culture where women’s sports thrive.
Let’s fill the stands, inspire girls, and build your brand together.
Ready to activate your brand with a women’s sports ticket sponsorship? Let’s Chat
