why Social Media matters for Women’s college Teams in 2025

Social media isn’t just a marketing tool—it’s a lifeline for women’s college sports. For many programs that don’t receive consistent national TV coverage, social media is the best (and sometimes only) way to build visibility, engage fans, and create momentum.

It’s where the story gets told.

For women’s teams, social media offers an unmatched opportunity to:

• Control the narrative

• Build audience awareness

• Showcase the athletes’ personalities

• Attract brand partnerships and NIL opportunities

When done right, it helps athletes and programs grow their influence far beyond the field or court.

Why It’s So Important Now:

TV exposure is still limited. That means platforms like Instagram, TikTok, and YouTube are critical for fan engagement and recruiting—not just for teams, but for individual athletes building their NIL presence.

It’s also where brands are watching. Sponsors want to see authentic, creative content that aligns with their values—and social media provides a direct way for teams and athletes to demonstrate their reach and relevance.

Smart teams are using social media to:

• Break through the noise with content tailored to the women's sports fan

• Tap into platform-native trends to stay culturally relevant

• Cross-promote with youth leagues, sponsors, influencers, and media

Key Strategies:

• Focus on video-first content (game day reels, locker room moments)

• Elevate athlete voices (mic'd up, takeovers)

• Post consistently and use platform-native features (IG Stories, TikTok trends)

• Use data: test and iterate on what works

• Cross-tag athletes, fans, brands

Social media gives women’s sports a stage. The question is—what are you doing with it? Ready to build a strategy that grows your audience, supports your athletes, and drives real visibility? Let’s build it together—reach out to WSX.