about
we’re building the women’s sports fan pipeline
Women’s Sports Xcelerator was built to move women’s sports forward, faster. After years of watching women’s teams get overlooked when it came to revenue, branding, and fan engagement, we decided to stop waiting and start building.
now is the time for women’s sports to generate revenue
We treat women’s sports like the business it is, because when you do, everything changes: more fans in the seats, more eyes on the screen, and more money coming in. Top women’s college programs are drawing record crowds, but many still face barriers, not because the product isn’t strong, but because the infrastructure hasn’t fully caught up to the opportunity.
the problem isn’t the product, it’s an outdated playbook
At Women’s Sports Xcelerator, we see women’s sports as one of the biggest untapped opportunities. The talent is there. The market demand is growing. What’s missing is a playbook built specifically to grow the women’s fanbase.
built specifically for women’s sports
That’s where we come in. We partner directly with leagues, teams, and athletic departments to grow the business of women’s sports. We help women’s teams strengthen their brand identity, grow their fan base, and build sustainable success.
We’re not here to copy what’s worked on the men’s side, we’re here to build something original. Something rooted in what makes women’s sports different: authenticity, community, and connection.
Founded by Kari Mills, a former athlete turned sports marketer, Women’s Sports Xcelerator is unapologetically built for women. We stay close to the ground, work inside the community, and partner with programs ready to turn momentum into growth.
Kari Mills, the founder of
Women’s sports xcelrator
Kari Mills is the founder of Women’s Sports Xcelerator, a company that helps women’s college programs grow revenue, build community, and strengthen their brand. Women’s Sports Xcelerator partners directly women’s team to increase visibility and grow the fanbase.
A former athlete with deep brand strategy experience, Kari has worked with global brands like Gatorade, Nike, the NFL, NCAA, and Life Fitness. Now, she’s bringing that expertise to build the fanbase that women’s sports deserve.
…and the game changed…for good.
