forward, faster.

Women’s Sports Xcelerator was built to move women’s college sports forward, faster. After years of watching women’s teams get overlooked when it came to revenue, branding, and fan engagement, we decided to stop waiting and start building.

We treat women’s sports like the business it is, because when you do, everything changes: more fans in the seats, more eyes on the screen, and more money coming in. Top women’s college programs are drawing record crowds, but many still face barriers, not because the product isn’t strong, but because the infrastructure hasn’t fully caught up to the opportunity.

At Women’s Sports Xcelerator, we see women’s sports not as a side story, but as one of the biggest untapped opportunities in college athletics. The talent is there. The demand is growing. What’s missing is a playbook built specifically to grow women’s programs as a business.

That’s where we come in. We partner directly with athletic departments, coaches, and athletic directors to grow the business of women’s sports. We help women’s teams strengthen their brand identity, energize their fan base, and build sustainable success.

We’re not here to copy what’s worked on the men’s side, we’re here to build something original. Something rooted in what makes women’s sports different: authenticity, community, and connection.

Founded by Kari Mills, a former athlete turned sports marketer, Women’s Sports Xcelerator is unapologetically built for women. We stay close to the ground, work inside the community, and partner with programs ready to turn momentum into growth.