Built exclusively to grow women’s college sports
Most people treat women’s sports like an afterthought, we build them like they’re the future, because they are.
Women’s Sports Xcelerator was created to help women’s college sports teams elevate their brand, expand their fan base, and drive revenue back to women’s college athletic programs.
elevating the business of women’s
college sports
The game is changing and NIL is here to stay.
We're here to help you keep up in the new era of women’s sports.
College athletics is rapidly evolving, and the strongest businesses will thrive. We help you turn your women’s teams into long-term, sustainable brands. Together, we build community, attract new fans, and increase the investment flowing into women’s sports.
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Home Team Advantage is a community-building initiative designed exclusively for women’s college sports programs.
This program kicks off with a pre-season athlete NIL branding workshop and includes a paid internship opportunity, empowering student-athletes both on and off the field.
On average, schools see 150+ new or youth fans at each home game, cultivating long-term fandom and local support.
Programs have also seen a 30% boost in team social media following, thanks to high-quality, athlete and fan-driven content that increases engagement and visibility.
The result? Stronger community ties, a more loyal fanbase, and real revenue growth for women’s sports.
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Full Court Press is our elite branding and marketing package built to position your women’s basketball program as a leader—on the court and in the community.
It includes everything in the Home Team Advantage package, plus powerful add-ons like influencer marketing campaigns to drive targeted fan growth and PR support to amplify your story through local media.
Coaches receive personalized social media strategy and brand support, while clinics and thought leadership content highlight their expertise both online and at in-person events.
We also activate brand-sponsored fan experiences, turning every home game into a marketing opportunity and community celebration.
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Custom Playbook is a tailored marketing and branding solution designed to meet the unique needs of your women’s sports program.
We work with you to build sport-specific strategies that align with your goals and tap into market opportunities—whether it’s soccer, volleyball, or beyond.
From community events and fundraisers that drive revenue back to your program, to targeted accelerators that boost visibility and engagement, Custom Playbook delivers a flexible, impact-driven approach.
Every element is built to elevate your athletes, energize your fanbase, and grow the business of women’s sports.
Women’s Sports:
The smartest investment in college athletics.
Are you ready to capitalize on the growth of women’s sports?
With sponsorships up 20%, merch sales up 50%, and media rights expected to double across women's sports, the momentum is undeniable.
Women’s sports are growing fast, and schools that invest now will see real returns. Many are still stuck in outdated models, missing out on major opportunities.
UPCOMING EVENTS
UPCOMING EVENTS
September 28th
Venue
Kairoa Brewing
San Diego is home to some of the top women’s college sports programs in the country. This event brings together powerhouse coaches and industry voices to spotlight the opportunities ahead in the NIL era — and how women’s sports are becoming big business.
Whether you’re a sports fan, business professional, or advocate, you’ll leave inspired with tangible ways to support and grow the women’s game.
Panelists
You don’t get this lineup every day. Four of San Diego’s top women’s college coaches!
Live. In person. Talking NIL. Leadership. Athlete branding. And what it really takes to grow the business of women’s sports.
🏐 Jennifer Petrie – Head Coach, USD Volleyball
Named AVCA National Coach of the Year (2022) after leading the Toreros to a historic 31-1 season, including a perfect 18-0 run in WCC play, one of the most dominant in program history.
🏀 Stacie Terry-Hutson – Head Coach, SDSU Women’s Basketball
Led the Aztecs to 70 wins over the last 3 seasons - tied for the most in program history. In 2025, won the Mountain West Tournament championship and qualified for the NCAA tourney, both firsts for the program since 2012.
🥎 Stacey Nuveman-Deniz – Head Coach, SDSU Softball
Two-time Mountain West Coach of the Year, 4 NCAA Tournament appearances, 5 Mountain West championships, and SDSU’s first-ever Super Regional in 2023 - all in her first four seasons as the Aztecs coach.
🏀 Heidi VanDerveer – Head Coach, UCSD Women’s Basketball
Former WNBA coach who’s coached legends like Sue Bird, Diana Taurasi, Lisa Leslie, and Candace Parker. In 2025, led UCSD to its first-ever NCAA D-I Tournament berth.
🎤 Moderator: Tracy A. Warren – Emmy Award-winning broadcaster with an extraordinary 30-year career at FOX Sports and previously ESPN. Managing Shareholder and Co-Chair of Buchalter’s Sports Practice Group. Two-time All-America and Academic All-America in softball at Trenton State, where she led her team to the 1987 NCAA Division III national championship.What to Expect
A candid conversation with San Diego’s top women’s sports leaders
Networking with fans, advocates, and professionals in the women’s sports space
Raffles and giveaways
Insights on NIL, athlete branding, and the business of women’s sports
We’re not just filling seats, we’re building a market.
“When sports are at their best, the spirit of the fan merges with the spirit of the athlete.”
— Phil Knight, Creator of Nike