women’s college sports business playbook
Building Fans, Revenue, and Athlete Brands.
This is your go-to women’s sports business resource for athletic directors, senior women’s administrators, and coaches who want to turn women’s sports momentum into measurable results. Women’s college sports are breaking records—from 18.7 million viewers for the NCAA Women’s Basketball Championship to 92,000 fans for Volleyball Day in Nebraska—and the programs capturing that energy will win the next decade.
Here you’ll find insights on:
Filling university arenas and increasing ticket revenue for top women’s sports programs
Building female-athlete brands and leveraging NIL
Boosting sponsorship and donor investment flowing into women’s sports
Growing loyal women’s sports fanbases on and off campus
Ready to See Where Your WOMEN’S SPORTS ProgramS Stand?
The Women’s Sports Xcelerator Business Scorecard is your quick-read tool to evaluate your women’s sports portfolio across five critical areas: fan attendance, ticket revenue, sponsorship, athlete branding, and overall strategy.
Whether you oversee basketball, volleyball, softball, or soccer, this worksheet gives athletic directors, senior women’s administrators, and coaches a clear snapshot of where they’re winning and where there’s room to grow.
the women’s sports fan is loyal and has money to spend
For years, women’s sports were viewed as a passion project, a charitable effort to achieve equity in athletics. But today’s women’s sports fans aren’t just showing up for the cause. They bring influence, spending power, and loyalty, and they’re ready to drive real business results.
Why Filling Seats in Women’s College Sports Matters for Revenue & NIL
The NIL era is forcing colleges to treat women’s sports like a business. Empty arenas cost money, and fans are ready to support programs that invest in growth. Here’s how to start building yours.
Why Women’s College Sports Are a Smart growth strategy
Ready to build the future of women’s college sports?
Women’s Sports Xcelerator was built for this moment — to grow visibility, fan engagement, and revenue for women’s programs. If you're ready to stop relying on outdated models and start investing in what’s next, we’re here to help.